{"id":347529,"date":"2024-11-08T12:57:27","date_gmt":"2024-11-08T11:57:27","guid":{"rendered":"https:\/\/www.onisecoturismo.es\/course-digital-transformation-and-marketing-in-the-tourism-sector\/"},"modified":"2024-11-08T12:57:28","modified_gmt":"2024-11-08T11:57:28","slug":"course-digital-transformation-and-marketing-in-the-tourism-sector","status":"publish","type":"page","link":"https:\/\/www.onisecoturismo.es\/en\/course-digital-transformation-and-marketing-in-the-tourism-sector\/","title":{"rendered":"Course Digital Transformation and marketing in the tourism sector"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(22,34,16,0.26)&#8221; background_image=&#8221;https:\/\/www.onisecoturismo.es\/wp-content\/uploads\/2022\/10\/Header-web-1920&#215;1080-1.jpg&#8221; background_blend=&#8221;darken&#8221; custom_margin=&#8221;||-8px|||&#8221; custom_padding=&#8221;0px||100px||false|false&#8221; bottom_divider_style=&#8221;wave2&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Course Digital Transformation in the tourism sector&#8221; image=&#8221;https:\/\/www.onisecoturismo.es\/wp-content\/uploads\/2022\/10\/Color-Formacion.png&#8221; alt=&#8221;Onis Ecotourism training icon&#8221; image_icon_width=&#8221;100px&#8221; content_max_width=&#8221;100%&#8221; image_icon_width_tablet=&#8221;90px&#8221; image_icon_width_phone=&#8221;70px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h1&#8243; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;76px&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; header_font_size_tablet=&#8221;66px&#8221; header_font_size_phone=&#8221;42px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #ffffff;\"><strong>Marketing and communication<\/strong><\/span><\/h1>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;2240px&#8221; custom_margin=&#8221;||-389px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;108px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Course on Digital Transformation and Marketing in the Tourism Sector<\/h1>\n<p><strong><span style=\"font-size: x-large; color: #ff0000;\">INSCRIPTIONS CLOSED &#8211; All seats are sold out.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;769px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;99%&#8221; custom_padding=&#8221;|||37px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OBJECTIVES<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">To present the current technologies that are transforming the tourism experience.<\/li>\n<li style=\"text-align: justify;\">To train in the use of new information and communication technologies for the promotion of their own businesses and On\u00eds as an ecotourism destination.<\/li>\n<li style=\"text-align: justify;\">Raise awareness of the importance of designing an online communication strategy.<\/li>\n<li style=\"text-align: justify;\">To teach how to design, plan and execute online marketing campaigns in tourism companies and destinations.<\/li>\n<li style=\"text-align: justify;\">Training in the use of different tools for the creation of marketing materials for online publication.<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||40px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>TARGET<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Individuals and businessmen working in the tourism industry<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Priority will be given to people registered in and\/or linked to the council of On\u00eds.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Previous training and\/or work experience in the tourism sector will be an asset.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\">Knowledge of English and other languages would be an asset.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSd5xmmZ80MG69zMkY05cvqmy3ybtqd02QsaG05OpgnufMMlDw\/viewform&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Online Registration&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#9FB6AF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;16px&#8221; button_icon=&#8221;&#xf35d;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#FCBF15&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.onisecoturismo.es\/wp-content\/uploads\/2022\/10\/fondo-curso-transformacion-digital.jpg&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#9FB6AF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><strong>PLACE:<\/strong><\/span><span> Telecentro Centro Municipal Polivalente (Benia de On\u00eds).<\/span><\/p>\n<p><span><strong>DATES AND TIMES:  <\/strong><\/span><span>From November 14 to 23, 2022. Schedule: 9:30 a.m. to 1:30 p.m. <\/span><\/p>\n<p><strong>DURATION:<\/strong> 28 hours<\/p>\n<p><strong>NO. OF PARTICIPANTS:<\/strong> 20<\/p>\n<p><strong>TRAINING ENTITY<\/strong>: Fundaci\u00f3n CTIC Centro Tecnol\u00f3gico<\/p>\n<p><strong>ORGANIZED by:<\/strong> City Council of On\u00eds<\/p>\n<p><span><strong>PRE-REGISTRATION DEADLINE: <span style=\"color: #f71c00;\">Registrations closed<\/span><\/strong><\/span><\/p>\n<p><span><strong>REGISTRATION: <\/strong>Formalization of registrations via <strong><span style=\"color: #f20c00;\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSd5xmmZ80MG69zMkY05cvqmy3ybtqd02QsaG05OpgnufMMlDw\/viewform\" style=\"color: #f20c00;\" target=\"_blank\" rel=\"noopener\">online form. <\/a><\/span><\/strong> On\u00eds Town Hall<strong>  email <u><a href=\"mailto:info@concejodeonises.es\">info@concejodeonis.es<\/a><\/u> or Tf. 985 844 005 <\/strong><\/span><\/p>\n<p><span><strong>SELECTION CRITERIA: <\/strong> Entrepreneurs and workers in the tourism sector and links with the council of On\u00eds.<\/span><\/p>\n<p><strong>ADMISSION CONFIRMATION:<\/strong> November 9, 2022<\/p>\n<p><strong>CERTIFICATION:<\/strong> Students will receive a certificate of attendance, for which they must have attended at least 80% of the course hours.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1226px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;|||35px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Program<\/strong><\/h1>\n<p style=\"text-align: justify;\">The course is based on 7 thematic blocks with theoretical contents and practical exercises from the PC or cell phone.<\/p>\n<h4><strong><\/strong><\/h4>\n<h4><strong>MONDAY, November 14<\/strong><\/h4>\n<h4>Module 1. Technological changes that are transforming tourism (4 hours) <\/h4>\n<ul>\n<li style=\"text-align: justify;\">Technologies that are transforming tourism (1 hour)<\/li>\n<li style=\"text-align: justify;\">Marketing and communication in the 21st century (3 hours)<\/li>\n<\/ul>\n<h4><strong>TUESDAY, November 15<\/strong><\/h4>\n<h4>Module 2. Communicating with your customers in the 21st century (4 hours) <\/h4>\n<ul>\n<li style=\"text-align: justify;\">Social networks (2 hours) <\/li>\n<li style=\"text-align: justify;\">Chatbots (0.5 hours).<\/li>\n<li style=\"text-align: justify;\">WhatsApp Business (1.5 hours)<\/li>\n<\/ul>\n<h4><strong>WEDNESDAY, November 16<\/strong><\/h4>\n<h4>Module 3. Digital Marketing I (4 hours) <\/h4>\n<ul>\n<li style=\"text-align: justify;\">The company&#8217;s website as the center of the strategy (1.5 hours).<\/li>\n<li style=\"text-align: justify;\">SEO positioning and Inbound marketing or content marketing (2.5 hours)<\/li>\n<\/ul>\n<h4><strong>THURSDAY November 17<\/strong><\/h4>\n<h4>Module 4. Digital Marketing II (4 hours) <\/h4>\n<ul>\n<li style=\"text-align: justify;\">Local positioning with Google My Business (1.5 hours)<\/li>\n<li style=\"text-align: justify;\">Videomarketing (2,5 hours)<\/li>\n<\/ul>\n<h4><strong>MONDAY, November 21<\/strong><\/h4>\n<h4>Module 5. Digital Marketing III. Social Networks (4 hours)  <\/h4>\n<ul>\n<li>Social Networks on the Internet. What they are and how to select the most appropriate for each business (1) <\/li>\n<li style=\"text-align: justify;\">Facebook (1 hour)<\/li>\n<li style=\"text-align: justify;\">Instagram (1 hour)<\/li>\n<li style=\"text-align: justify;\">Advertising campaigns on Instagram and Facebook: the ad tool (1 hour). <\/li>\n<\/ul>\n<h4><strong>TUESDAY, November 22<\/strong><\/h4>\n<h4>Module 6. Tools for the management of tourism establishments (4 hours) <\/h4>\n<ul>\n<li style=\"text-align: justify;\">Introduction: new technologies for tourism management (0.5 hours)<\/li>\n<li style=\"text-align: justify;\">Lodging management: PMS, cannel manager and booking engines (1 hour)<\/li>\n<li style=\"text-align: justify;\">Tools for the reservation and management of tourist and cultural activities (1 hour)<\/li>\n<li style=\"text-align: justify;\">Tools for bar and restaurant management (1 hour)<\/li>\n<li style=\"text-align: justify;\">Grants and subsidies for the adoption of technologies in the tourism sector (0.5 hour)<\/li>\n<\/ul>\n<h4><strong>WEDNESDAY, November 23<\/strong><\/h4>\n<h4>Module 7. Simple tools for content creation: Canva.com (4 hours) <strong><\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#A4CFC0&#8243; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong><span style=\"color: #000000;\">WHAT DOES THE COURSE QUALIFY FOR?<\/span><\/strong><\/h4>\n<p>At the end of the training, participants will learn about the technological tools applicable to the tourism sector in all areas: management, communication, customer service, creation of new experiences, etc.<\/p>\n<p>They will also be able to design and carry out their own marketing strategy on the Internet, both in terms of tourism marketing platforms, as well as through their own website, social networks and other channels currently used.<\/p>\n<p>They will learn easy-to-use tools for the creation of audiovisual content that can support their marketing, communication and customer service strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;24px&#8221; custom_margin=&#8221;50px|||||&#8221; custom_padding=&#8221;95px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;55px&#8221; custom_padding=&#8221;|19px|30px|39px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 14 to 23 November 2022. PLACE: Telecentro Benia de On\u00eds. TEACHER: CTIC Foundation. 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